KARA KARE

Kara Kare is a skincare brand founded by siblings Asma, Amira, and Mohamed, driven by their shared passions for beauty, chemistry, and sustainability. Their unwavering commitment to quality is reflected in the formulation of each product, meticulously crafted from the finest skin-friendly ingredients using patented extraction techniques and sustainable production methods.

At the heart of Kara Kare's identity lies a profound dedication to sustainability and biotechnology. This ethos guided our visual creations for the brand's digital channels, as well as our designs for print and packaging in preparation for launch events. Extensive market research was conducted to gain insights into the competitive landscape and discover ways in which Kara Kare could differentiate itself. Our focus was on showcasing the innovative processes developed and fostering transparency regarding the ingredients in each bottle.

Taking into account prevailing skincare trends across digital platforms, we capitalized on the growing enthusiasm for clean beauty. These concepts served as the foundation for our content strategy across various platforms, and we also organized engaging events in Dubai to allow customers to experience the products firsthand while learning more about them. This immersive approach aimed to connect consumers with Kara Kare's unique blend of science, sustainability, and clean beauty.