MOORS & SAINTS

Moors & Saints is a fine jewelry startup incubated in Dubai Design District and offering products inspired by Moorish design and architecture in sacred sites around the world. With a focus on jewellery that is handmade in Dubai with 100% conflict-free and sustainable fine materials, the collections are inspired by sites that serve as examples of the historical coexistence between diverse communities.

In my role, I was entrusted with the task of curating digital content that authentically reflects Moors & Saints' values and resonates with their audience. Our overarching objective was to educate consumers about various cultures, promote the values of tolerance, and shed light on Moors & Saints' initiatives for social impact.

We approached our content creation with great sensitivity, remaining acutely aware of the myriad cultures, current events, and conflicts that shape our world. Our aim was to initiate and nurture meaningful conversations surrounding these issues, fostering a space where dialogue and understanding could flourish.